It’s funny how the off-brands always resemble the real brand in some way.  The Walgreen’s off-brand of Allegra is purple and yellow just like the Allegra brand.   This bottle is all white with a purple cap and a purple background to the title of the product.  The words resemble the Walgreen’s brand and don’t say Allegra.  Just the actual drug name, fexofenadine.

The target market of this product are Allegra users on a budget, so they will sacrifice the brand and get a cheaper version like that of Walgreen’s.  They are middle class 30-60 year olds with allergies.

This branding works for the particular product because most consumers could accidentally mistake this for the actual Allegra.  Which works because they know it’s the same as the Allegra.

I was walking by the Len store in Rosedale mall a little while ago and realized the logo was very simple as are many clothing stores.  Len sells high-end brands in their retail locations and displays an earth tone urban feel.  The logo represents the urban feel fairly well.  The store offers clothing, shoes, and accessories to both men and women.

The target market of this brand would be men and women, married who are between the ages of 25-35.  They love Minneapolis and city life.  You can see them riding their bikes with Starbucks in hand around Lake Calhoun.  They do not like Thrift Stores like their friends, they feel like they need to take a shower after they leave them, that being why they  don’t purchase anything from there!  They enjoy higher end brands and like to buy them without completely breaking their banks!  Their income is between 50-100k.

This logo works for the customer because it gives that Urban Outfitters vibe.  The font is simple and clean and does not favor men or women.  It is gender neutral.  it is different from Urban Outfitters because it is gold while UO is green.  The font is young and is easy to read as well.

While we are in the mall we went into Charlotte Russe, a women’s clothing store that tends to be usually on the cheaper side.  Working at Maurice’s, Charlotte Russe was one of our competitors.  We bought from the same designers but Charlotte Russe sold the product for a lot cheaper.  Shopping at Charlotte Russe, I ran into many different ethnicities never just one in there.

Looking at the website, the models are of all ethnicities.  So they do not specifically or intentionally target one ethnicity.  With that being said, the target customer of Charlotte Russe is a female between the ages of 13-24.  She is the typical girl who likes pink and accessories.  She is young therefore her income is lower, usually between 10-30k.  She likes fashion, but doesn’t like to break the bank.

There are two different logos here, the pink one to the right is on every bag they hand out.  The logo to the left is what is on the front of all their stores.  I believe the store logo draws in women because of its flirty feminine font.  When I think of Charlotte Russe though, I always think of the bag logo.  It is what i come home with and what I see.  If the store changed their logo to match the bag it would create a more cohesive brand recognition.  That way people are not confused.

Since wer’re on the topic of southern fast food here’s Sonic.
In the logo it literally says drive in.  Which makes it abundantly clear what kind of restaurant it is.  Sonic’s logo seems to have not changed over the years. It’s been consistent.   The shapes in the back have a fifties vibe to them portraying the time period, where drive in’s were more popular.  
The target market of Sonic is a more tradional American.   They like the movie grease and dirty dancing and maybe dirty harry.  They like the classic cheeseburger and a milkshake.
The logo works for its target market because the logo is consistent over time like their target market.

Chick-fil-A ‘ s logo is simple red and white.  I could not figure out what the C was for a while, but then I opened my eyes to see that it’s a chicken.  The lettering is cutsy cursive.
Chick-fil-A ‘ s competition mainly consists of other specialty fast food restaurants. 
The target market of Chick-fil-A are relational people who don’t just enjoy food but fellowship and interaction with people.   They are 16 -60 years old and are big on family.
This logo works for its target market because the colors are classic American without the blue which resembles some patriotism.   It also has a clever illustration of a chick on the C.   The illustration makes it more young and appealing to the younger demographic.

Still one of my favorite commercials fours years on the air.

Product-  State Farm insurance

Price-  Savings are specified, but not price.

Place-  I saw this commercial recently on A&E.

Promotion-  The clip is set in an average american living room where a man is talking to a state farm agent late at night about insurance.  The wife of the man comes down the stairs and asked who are you talking to.  Thinking that her husband is talking to another woman, she grabs the phone and asks “What are you wearing ‘Jake from State Farm’?” and the State Farm agent says “Khakis.”  The tagline of the whole commercial is said by the woman, “She sounds hideous,” and the husband says,”Well she’s a guy so…”

The target market of this product are married couple with a few children.  The couple is in their 30s-60s.  They sit down and watch their shows together like Criminal Minds and Duck Dynasty.

This commercial works because it illustrates the interactions between man and wife and the exaggeration of the whole scene.

Not gonna lie I thought this was a joke at first, but then I realized it was a real thing. Oops.

Product- pbafacts.com
Price- free online
Place-  I saw this commercial on TLC while watching gypsy weddings.
Promotion-  the commercial starts out with middle ages people laughing and a light sad music in the background with a narrating lady talking.   The words on the screen highlight the letters PBA.

The target market of this product are 45-75 year olds who have had health issues in the past and love watching TLC. This target market loves DIY shows as well as weird reality shows.

This commercial works for the target market because grabs viewer’s attention right away and it aired on their favorite television network.

Since we were on the topic of hotels, I wanted to discuss the cohesion yet differentiation of the Radisson hotel chain.  Each Radisson Hotel logo has the same name and back writing yet also has a different color attached to the different product.  As we learned in department chapel, Radisson is the primary brand, Radisson Red is a millennial hotel focusing on technology as their day-to-day communications and operations,  Radisson Blu is the upper-level borderline luxury hotel.  The red brand is simple and bolded RED, whereas the blu logo is written in futuristic fonts and has a classic cursive written behind it.

The target market for the Red brand are millennials who can’t go anywhere without their phones.  The Blu brand focuses on trendy upper middle class to high-class individuals who want an experience as well as service.

Each of these hotels is trendy and really focuses into the community each hotel is located in,  These logos work for their demographics Radisson is looking into well.  Red consumers are wanting to be unique and stand out and Blu consumers just want the trendy luxury experience.

The AmericInn logo is simple giant rectangle with the white name on the inside and a red half circle with stars located inside.  The logo has the color scheme of red, white, and blue.  I came across this logo in the hotel (AmericInn) we were staying at.  One of its competitors includes Best Western.  Best Western’s logo has the same color scheme of blue and red but instead of white, Best Western places yellow.

The target market for AmericInn is primarily low to middle class baby boomers.

This logo works because it takes the American pride that baby boomers have and puts it in their logo.  The logo is very simple and kind of unattractive.  The font is simple Times New Roman, to me it signifies low-class creativity, maybe that’s why they chose that logo.

Product-Jewels inside candles

Price-ranging from $10-$7500 in each candle

Place-The ad is featured in my twitter newsfeed.

Promotion-The ad has a tagline of “It’s more than a candle” and describing the product it says “every candle has a hidden jewel valued between $10-$7500.”  It features a picture and a link to the website.

The target market is women aged 20-60 years old.  These women love candles and smelling good,  Their favorite products include Bath & Body works and Ulta.  They like fine jewelry and expensive things!

It works for the target market because the ad is simple and describes the product and brand.