Blog 7.3 AmericInn Logo

The AmericInn logo is simple giant rectangle with the white name on the inside and a red half circle with stars located inside.  The logo has the color scheme of red, white, and blue.  I came across this logo in the hotel (AmericInn) we were staying at.  One of its competitors includes Best Western.  Best Western’s logo has the same color scheme of blue and red but instead of white, Best Western places yellow.

The target market for AmericInn is primarily low to middle class baby boomers.

This logo works because it takes the American pride that baby boomers have and puts it in their logo.  The logo is very simple and kind of unattractive.  The font is simple Times New Roman, to me it signifies low-class creativity, maybe that’s why they chose that logo.

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