Blog 7.2: Jewel Scent

Product-Jewels inside candles

Price-ranging from $10-$7500 in each candle

Place-The ad is featured in my twitter newsfeed.wpid-20150224_222729.jpg

Promotion-The ad has a tagline of “It’s more than a candle” and describing the product it says “every candle has a hidden jewel valued between $10-$7500.”  It features a picture and a link to the website.

The target market is women aged 20-60 years old.  These women love candles and smelling good,  Their favorite products include Bath & Body works and Ulta.  They like fine jewelry and expensive things!

It works for the target market because the ad is simple and describes the product and brand.

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