Since we were on the topic of hotels, I wanted to discuss the cohesion yet differentiation of the Radisson hotel chain.  Each Radisson Hotel logo has the same name and back writing yet also has a different color attached to the different product.  As we learned in department chapel, Radisson is the primary brand, Radisson Red is a millennial hotel focusing on technology as their day-to-day communications and operations,  Radisson Blu is the upper-level borderline luxury hotel.  The red brand is simple and bolded RED, whereas the blu logo is written in futuristic fonts and has a classic cursive written behind it.

The target market for the Red brand are millennials who can’t go anywhere without their phones.  The Blu brand focuses on trendy upper middle class to high-class individuals who want an experience as well as service.

Each of these hotels is trendy and really focuses into the community each hotel is located in,  These logos work for their demographics Radisson is looking into well.  Red consumers are wanting to be unique and stand out and Blu consumers just want the trendy luxury experience.

The AmericInn logo is simple giant rectangle with the white name on the inside and a red half circle with stars located inside.  The logo has the color scheme of red, white, and blue.  I came across this logo in the hotel (AmericInn) we were staying at.  One of its competitors includes Best Western.  Best Western’s logo has the same color scheme of blue and red but instead of white, Best Western places yellow.

The target market for AmericInn is primarily low to middle class baby boomers.

This logo works because it takes the American pride that baby boomers have and puts it in their logo.  The logo is very simple and kind of unattractive.  The font is simple Times New Roman, to me it signifies low-class creativity, maybe that’s why they chose that logo.

Product-Jewels inside candles

Price-ranging from $10-$7500 in each candle

Place-The ad is featured in my twitter newsfeed.

Promotion-The ad has a tagline of “It’s more than a candle” and describing the product it says “every candle has a hidden jewel valued between $10-$7500.”  It features a picture and a link to the website.

The target market is women aged 20-60 years old.  These women love candles and smelling good,  Their favorite products include Bath & Body works and Ulta.  They like fine jewelry and expensive things!

It works for the target market because the ad is simple and describes the product and brand.

Product-  Avocados from Mexico Avocados.

Price-  not specified.

Place -This ad was originally aired during the Superbowl and plays primarily during sports games.

Promotion-The ad took me a while to figure out, don’t judge.  It’s called the first draft, where different countries around the world are drafting items like animals, food, plants etc.  for their country,  It’s pictured like a sports draft with commentators.  When it gets to Mexico they choose avocados and the commentators say it’s an excellent choice.  At the end the logo is shown and a little jingle.

The target market of this brand is men 15-50 who enjoy Mexican food and sports games.  They sit around the TV no matter what the place and watch the live sports game.

This ad works for its market because it mixes the sports illusion of a draft to the cleverness of what the draft actually is.  It grabs the sports fans who have ever watched a draft,

Finish Line’s logo is simple and athletic with a blue running figure in the middle.  It’s competitor, East Bay is also simple but in cursive writing and yellow and black.  Both logos are distinct from each other.

The target market  of this product is athletes with a lower budget than most.  Finish Line attracts the 13-30 year old males looking for cheaper shoes and deals.  They are athletes who primarily play basketball and other indoor sports.

The Finish Line Logo works for its target market because the logo is black and simple.  It is also blue which appeals to more males.  The blue man running symbolizes speed to go with the Finish Line name urging the runner to finish.  This identifies with athletes.

I love Jonathon Adler.  Ever since I saw a unique storage contraption he made, I fell in love.  His advertisement for Nifty Gifties displays his simple name as the logo with top and bottom calligraphy borders and displays of the colorful products.  In the background the ad has an “I ❤ NY” sign and in one of the frames shows a child.

The target market of this ad is mothers age 30-50 who are very organized and like going to Marshal’s and TJ Maxx to look through the notebook section.  These women love notebooks whether they use them or not, they like to carry them around and scribble “to do lists” and notes.  If their living space isn’t already organized they sit looking at how it can be organized or what more can they organize.  They love bold colors but like the design to be simple.

The ad works for the target market because it appeals to the consumer’s creativity while also appealing to the practicality these women have.  The ad is colorful yet simple.  It simply displays the products to show the consumer what is offered.

On my Facebook feed I saw this advertisement as a suggested post.  The title of the page was “Close Enough to Superwoman” and there was a sweatshirt that said “I’m not superwoman but I’m an assistant manager so close enough.”  I noticed that this was some sort of advertisement that got an algorithm to find those Facebook users who have assistant manager listed as their profession like myself.

The ad appeals to the niche market of assistant managers.  I have seen these before but say something more like “Stay calm and work at Maurice’s” and these were not made by Maurice’s.  I thought they were kind of funny especially the one that said “I can’t keep calm, I’m a Maxson.”  This appealed to my last name and put it into the ad specially designed for me with an algorithm.  The target market is difficult to identify, because the company doing this uses algorithms in Facebook to use user’s information into their product.  The target market probably is a young adult ranging from 13-30 who is very involved in social media and like personalizing their personal items so people can identify them.

This kind of advertising appeals to the target market because it makes them feel special.  The unique ad that has the Facebook user’s information that is unique to them in the advertisement signifies that the user is special.  It makes the user laugh and question, “Well how much is it?” That’s what draws the consumer in.

Dove makes my favorite chocolates especially the dark chocolate with almonds!  Just looking at the logo it’s simple and consistent over all their products and packaging.  The Dove logo has Dove written out in chocolate with a simple chocolate line underneath.  Dove’s primary competitor in my opinion is Lindt’s Chocolates.  They compete in both price and status.  Lindt’s logo is simple with red and gold.  The lettering is wrapped in a gold oval and a Swiss symbol net to “Lindt’s.”  In my opinion Lindt’s logo looks more high-class and competes better in status than Dove chocolates do.

The target audience for Dove chocolates is a 25-45 year old woman who loves watching Rom-Coms by herself and cry at the parts where the two get together in the end.  She loves the words of wisdom in the wrapping of the chocolates and takes them to heart.  If she feels like the message pertains to her exactly she’ll post them on Facebook.

The logo works for this demographic because it is more of a feminine ad and appeals to women.  The chocolate lettering signifies very clearly that the brand sells chocolate which is good because the target market likes to buy her chocolates without paying much attention to what she is buying.

Mr. Pibb’s logo is very similar to its competitor Dr. Pepper.  Both have maroon/reddish coloring and white lettering.  Each have a direct competing name with the Dr and the Mr.  I personally prefer Dr. Pepper over Mr Pibb, but in the deli, Pibb is the only option.  The Pibb logo has water like crackles in the background to resemble pop spilt.  Dr Pepper has rings behind the logo.  Other than that there is not much difference.  

The target market for Pibb is Dr Pepper users.  Pibb’s logo looks identical to Pepper and has almost the same name with the suffix in front and the double consonance in the name itself.  I wonder if Pibb made their logo and name to match Dr Pepper so people wouldn’t notice when they were drinking it, that it wasn’t the same?

It seems to work.  Pibb is the alternate to Dr Pepper everywhere, there is no other direct competitor.

I saw this campaign as I was researching Mary Wells Lawrence, a famous female advertiser.  This campaign was to help New York City get out of bankruptcy by attracting more tourists to the Big Apple.  The logo is seen everywhere in New York where tourists may be.  This logo has also been licensed out to other states to create their own “I Love ___ ___.”  The logo is simple, black lettering in courier like font with a distinct red heart representing love.  

The target market of this campaign is specifically tourists.  These tourists are families who have always wanted to see New York.  They wear Hawaiian shirts when they go somewhere warm and socks with sandals in the summer.  These couples are anywhere from 45 to 65 years old.  Generally in the baby-boomers generation.

This logo works because it is simple and easy to understand.  It is classic black, white, and red.  This iconic logo campaign sparked interest in tourism around the United States.  Just looking at the logo makes me want to go to New York.