Product-Jewels inside candles

Price-ranging from $10-$7500 in each candle

Place-The ad is featured in my twitter newsfeed.

Promotion-The ad has a tagline of “It’s more than a candle” and describing the product it says “every candle has a hidden jewel valued between $10-$7500.”  It features a picture and a link to the website.

The target market is women aged 20-60 years old.  These women love candles and smelling good,  Their favorite products include Bath & Body works and Ulta.  They like fine jewelry and expensive things!

It works for the target market because the ad is simple and describes the product and brand.

Product-  Avocados from Mexico Avocados.

Price-  not specified.

Place -This ad was originally aired during the Superbowl and plays primarily during sports games.

Promotion-The ad took me a while to figure out, don’t judge.  It’s called the first draft, where different countries around the world are drafting items like animals, food, plants etc.  for their country,  It’s pictured like a sports draft with commentators.  When it gets to Mexico they choose avocados and the commentators say it’s an excellent choice.  At the end the logo is shown and a little jingle.

The target market of this brand is men 15-50 who enjoy Mexican food and sports games.  They sit around the TV no matter what the place and watch the live sports game.

This ad works for its market because it mixes the sports illusion of a draft to the cleverness of what the draft actually is.  It grabs the sports fans who have ever watched a draft,