Mr. Pibb’s logo is very similar to its competitor Dr. Pepper.  Both have maroon/reddish coloring and white lettering.  Each have a direct competing name with the Dr and the Mr.  I personally prefer Dr. Pepper over Mr Pibb, but in the deli, Pibb is the only option.  The Pibb logo has water like crackles in the background to resemble pop spilt.  Dr Pepper has rings behind the logo.  Other than that there is not much difference.  

The target market for Pibb is Dr Pepper users.  Pibb’s logo looks identical to Pepper and has almost the same name with the suffix in front and the double consonance in the name itself.  I wonder if Pibb made their logo and name to match Dr Pepper so people wouldn’t notice when they were drinking it, that it wasn’t the same?

It seems to work.  Pibb is the alternate to Dr Pepper everywhere, there is no other direct competitor.

I saw this campaign as I was researching Mary Wells Lawrence, a famous female advertiser.  This campaign was to help New York City get out of bankruptcy by attracting more tourists to the Big Apple.  The logo is seen everywhere in New York where tourists may be.  This logo has also been licensed out to other states to create their own “I Love ___ ___.”  The logo is simple, black lettering in courier like font with a distinct red heart representing love.  

The target market of this campaign is specifically tourists.  These tourists are families who have always wanted to see New York.  They wear Hawaiian shirts when they go somewhere warm and socks with sandals in the summer.  These couples are anywhere from 45 to 65 years old.  Generally in the baby-boomers generation.

This logo works because it is simple and easy to understand.  It is classic black, white, and red.  This iconic logo campaign sparked interest in tourism around the United States.  Just looking at the logo makes me want to go to New York.